Requirement to register a business name
A business name is simply a name or title under which a person, or other legal entity, trades. It not only identifies you to your customers, but also allows you to differentiate yourself from your competitors and enables your customers to make an emotional connection to your business and brand. For many businesses, the name is often the most valuable asset.
When setting up your business, if you choose to operate as a sole trader, partnership or a trust, and not as a company, then you will have to register your business name
with the Australian Securities and Investments Commission (ASIC). If your business name is your, or your partner’s, first name and surname, then there is no need to register.
Registration of a business name does not in itself give you any proprietary rights - only a trade mark can give you that kind of protection. To ensure you have exclusive use of your name now and in the future throughout Australia you can register a trade mark (see Registering a trade mark