Project summary
The Department of Innovation, Industry, Science and Research invited Techstrat Research Pty Ltd to conduct a small qualitative study of knowledge spillovers from the automotive sector to other sectors. Techstrat conducted interviews at six companies – Toyota, Bosch, Broens, EDAG, Marand, and OzPress – and the University of Melbourne, and identified the three classes of spillovers:
- spillovers from automotive work to other non-automotive work conducted within the company;
- spillovers to suppliers; and
- spillovers to others.
Spillovers within the company
The category of spillovers within a company fell into five subgroups. First, and most obviously, all the firms studied applied the engineering and production capabilities they had developed for the automotive sector to other sectors. For example, OzPress, which is a small pressing shop, now presses parts for ride-on lawnmowers in much the same way as it did for car parts. As the companies became larger and more sophisticated, so did the capabilities and systems they applied to these other sectors. Notwithstanding, the work was fundamentally predicated on the company’s experience in the automotive sector.
Second, and relatedly, three of the companies – Bosch, Marand and OzPress – also translated key philosophies and approaches they had applied to their automotive work to work they did in other sectors. For example, while Bosch’s principal work is in the automotive sector, it applies the same basic approaches (the Bosch production system, which is very similar to the Toyota production system) to its work in consumer goods, building technology and industrial systems.
Third, three of the companies identified capabilities they developed from their automotive work, and saw ways in which these capabilities could be applied to other sectors. These companies have used this as a vehicle for entering new sectors. For example, EDAG entered the military refurbishment market on the basis that by bringing project and program management skills from the automotive sector, it could dramatically reduce the cost of supply. This spillover has created income from overseas and local highly skilled jobs.
Fourth, some of the companies took approaches from their automotive sector work and applied them to their internal operations. For example, Broens uses total quality management principles in the way it conducts its entire business operations.
Finally, at the University of Melbourne the automotive sector creates a context for teaching fluid mechanics and thermodynamics. Although many other contexts could be used in the teaching, the fact that there is a local automotive industry allows the lecturers to bring in examples from the industry in general, and from their consulting and research experience in particular, to make the material more interesting and relevant for the students.
Spillovers to suppliers
Spillovers to suppliers fell into two groups. The first involved moving suppliers into different sectors as the companies themselves moved. For instance, Marand is at the head of the supply network (Tier 1) of many suppliers (Tiers 2 and 3). As it has moved its own work into areas such as maintenance equipment for railway management, it has taken its suppliers with it.
The second spillover involved transferring particular competencies to suppliers as part of the automotive work. The suppliers presumably can use these competencies in their work for other sectors. For instance, Bosch applied significant resources to help its suppliers increase the effectiveness of their logistics, their cost of supply, and the quality of their products. This transfer of competencies to suppliers can potentially be used in other non-automotive sectors. Supplier development programs such as those undertaken by Toyota ensure that its world-class production methodology and practices are passed on to the entire supply chain.
Spillovers to others
Spillovers to others fell into four groups. First, employees leave the companies studied and work in other sectors. Two groups are of particular note. Some of the companies, such as Broens and Marand, have large apprenticeship programs. Many of their apprentices leave and work in other sectors. Further, senior employees with particular experience (such as experience working with the Toyota production system) move to companies in other sectors with the specific mandate to transfer their expertise from the automotive sector into that other company.
Second, companies would transfer expertise to companies outside the sector. Two of the companies were involved in the Innovation Insights program run by the Victorian Government. As part of the program, they would host regular visits from other companies that wanted to learn about their production systems. One interviewee was a member of a benchmarking group comprising companies principally from the mining sector. On benchmarking tours there would be transfer of expertise between the companies.
Third, four of the companies – Toyota, Bosch, Broens and Marand – were actively involved with local TAFE colleges in the creation of training programs, both for their employees and for others. This often included hosting employees from other companies to use their facilities as part of their training. Furthermore, students in these institutions will benefit from lecturers with specific knowledge of automotive industry practices such as the Toyota production system, which can then be applied to other industries.
Finally, researchers at the University of Melbourne were interested in transferring knowledge and artefacts from the automotive industry to other sectors. For instance, the engines manufactured at the Ford Geelong plant or the Holden Port Melbourne plant had lower costs and were highly efficient potential stationary power sources. They could be used very efficiently for applications such as running the air-conditioning compressors on large buildings directly, instead of using electric motors.
These different uses are summarised in Table F.1.
Table F.1. Different uses of knowledge spillovers
|
Internal spillovers |
Spillovers to suppliers |
Spillovers to others |
|
Apply automotive engineering and production capabilities to other sectors |
Translate automotive philosophies and approaches to other sectors |
Use automotive capabilities to diversify into other sectors |
Use automotive techniques elsewhere in company (e.g. admin) |
Automotive provides context for transmission of generic knowledge |
Move suppliers into different sectors as they move |
Help suppliers develop particular competencies they can apply elsewhere |
Employees move to companies in other sectors |
Collaborate with TAFE colleges to train other companies or others’ employees |
Visits from other companies or benchmarking tours with other companies |
Transfer specific technical artefacts to other sectors |
Toyota |
|
Toyota Production System is taught to suppliers who use this knowledge in other industries |
|
Toyota Production System |
|
|
Toyota has world-class production and engineering capabilities that it passes on to its supply chain |
|
Yes |
Yes |
|
Bosch |
|
Consumer goods, building technology, industrial technology |
|
Bosch production system |
|
|
Logistics effectiveness, cost of supply, quality |
Especially experienced personnel |
Yes |
Innovation Insights program |
|
Broens |
Aerospace, military, mineral exploration, yachts |
|
Military hardware, software, hydraulics, electronics. |
TQM |
|
Yes |
|
Esp. apprentices |
Yes |
|
|
EDAG |
Aerospace, military refurbishment, ship fitting |
|
Project management and program management |
|
|
Aerospace, military refurbishment |
|
|
|
|
|
Marand |
Aerospace – maintenance of equipment, tools and systems.
Rail – equipment for rolling stock maintenance.
Heavy trucking in China.
An emerging industry |
Food, plastics, construction, robotics, etc. |
Rail – Maintenance of equipment for maintenance of rolling stock
Project management and program management |
|
|
Operates at head of a supplier network. Has taken network into other sectors |
|
Experienced personnel and apprentices |
Yes |
|
|
OzPress |
Lawnmowers |
Lawnmowers |
|
|
|
Lawnmowers |
Toyota production system |
|
|
Innovation Insights, benchmarking |
|
Melbourne University |
Apply thermodynamics to aerospace, power generation etc. |
Application of cost optimisation techniques to aerospace |
|
|
Yes – Autos as the context for teaching fluid mechanics and thermodynamics |
|
|
|
|
|
E.g. use of car engines to run air-conditioner compressors |
Toyota
Toyota Australia is one of three car manufacturers in the Australian automotive industry, and manufactures both the Camry and the Aurion models at its plant in Altona, Melbourne. It employs about 4,500 staff in its Australian operations.
Toyota achieved the ‘Triple Crown’ in Australia as of 2007, being the biggest seller of vehicles in the passenger and commercial classes, and overall. Much of this success can be attributed to Toyota’s focus on efficiency through the application of the Toyota production system and the philosophy of continuous improvement. These techniques and systems are then passed on to Toyota’s partnership network through programs such as C21 and ASEA, as well as Toyota Australia’s own high-intensity supplier development program.
Spillovers
Spillovers to the supply chain
Toyota has broadly influenced business thinking and practice in Australia through a range of spillover mechanisms from supplier development through to skills training. Suppliers to Toyota receive a large amount of support and training about lean operations, design skills, manufacturing efficiency and quality, people management and other knowledge areas, which they can use in their supply to other industries. Other companies studied in this set (for example, Marand and Broens) illustrate such activities from the supplier perspective.
Another spillover Toyota points to is in the area of capital expenditure. Suppliers have the confidence to invest in tooling because of the presence of Toyota and other motor vehicle producers in the manufacturing industry. Quite often this equipment is used for supply to other industries, and this capacity would otherwise not exist in Australia. An example is the plastics industry, for which Toyota and others in the automotive industry build the necessary base load, capacity and expertise for the local industry to be viable. In turn, the plastic industry is able to supply other industries such as electronics and construction. Toyota executives claim that base industries such as glass and rubber benefit from similar spillovers from the automotive industry.
In 2007, Toyota opened the Toyota Institute Australia, which runs a variety of courses in the Toyota production system for suppliers (many of which supply other industries), although there is an intention to open it to a wider group of companies in the near future. A related initiative is C21, run by the Victorian Government, which offers forums on lean management, based on the SMRJ (Small & Medium Enterprises and Regional Innovation, Japan) system brought to Australia from Japan by Toyota.
Toyota supports groups such as the Society for Manufacturing Excellence and, through its multiple presentations to such forums, has seen its influence go beyond the automotive sector and even beyond the manufacturing sector. For example, participants in forums, such as hospitals, are now adopting tools like value stream mapping and lean operations.
R&D and innovation spillovers
Toyota undertakes a significant amount of research and development in Australia. There are important knowledge spillovers to research partners, such as CSIRO and universities, which are facilitated by Toyota’s Australia-based research and technology centre. Several research projects have resulted in technology that benefits non-automotive industries. Toyota also practises a global model of technology development and research. The technology Toyota uses in Australia is often world-best technology, and some of it spills over to other industries.
Toyota is an advanced company when it comes to process innovation. Knowledge about how to achieve a strong culture of process innovation is at a very high level within Toyota. This knowledge is often transferred to other industries through Toyota’s participation in conferences and other manufacturing sector events, which are well attended by representatives from other industries. Toyota managers are regular speakers and session leaders at a variety of conferences, not just industry-specific meetings. This includes participating speakers from wholly owned Toyota subsidiaries in Australia such as Aisin. For example, Toyota and Aisin executives gave a two-hour presentation to 40 university lecturers and professors who teach operations management and related subjects at some 30 universities in Australia as part of the 2007 ANZAM conference.
Training and education spillovers
Toyota generally makes a large investment in teaching and training, and advancing of the skills of its staff. This effort leads to two main types of spillovers. First, people leave Toyota and take process knowledge with them of the Toyota production system and Toyota leadership philosophy. For example, a major bank and a number of mining companies are currently undertaking initiatives to adapt the Toyota production system into their contexts. Indeed, some of those companies specifically try to hire or poach ex-Toyota managers in order to speed up their learning and implementation processes. Management consultants also play a role in these spillovers, in spreading knowledge of the Toyota production system and lean management into other sectors. However, it is important to recognise that the key source of the core of this expertise originated in Toyota and is strong in Australia because of Toyota’s manufacturing presence.
Another type of spillover occurs through the more formal partnerships Toyota has with educational institutions. Through these structures, learning from Toyota is passed on to participants from other industries or to those who will end up in other parts of the economy. Specifically this includes a close partnership with Mt Eliza Business School (Melbourne Business School and owned by Melbourne University), which Toyota has been working with for six years. This began with the meeting ‘Toyota Leaders 1’ and then followed on with ‘Toyota Leaders 2’, which includes transfer of knowledge on global Toyota content. Toyota content benefits other industry participants. Toyota staff mix with instructors and other industry people and the Toyota production system ‘rubs off’ as a spillover.
A close relationship exists with the Chisholm Institute, which supports Toyota’s trade skills development program. There is also a trades teacher on site at the Altona plant. Victoria University has been involved in human movement activity for the health and safety team initiated and sponsored by Toyota. On the retail side, Toyota Institute Australia has a partnership for training with Kangan Batman TAFE. Toyota also works with regional TAFEs all around Australia to support the skills development of mechanics in its dealerships. These skills spill over to other industries as people move and courses are offered to other sectors which draw on the Toyota course.
The four specific examples above lead to improved curriculum in a wide range of courses, through institutional learning and spillovers to other programs that service other industries.
Toyota is also often a destination for executives from other industries who are on study tours, and want to visit, study and learn aspects of ‘The Toyota Way’, which they then use in other industries and companies. Students from schools and universities are welcomed by Toyota at its factory.
Environmental standards spillovers
Toyota Australia has set high environmental standards through its Toyota Earth Charter, which has set a policy and standard that other companies and industry players are learning from and aspire to. Toyota has been very open to researchers in Australia who have studied its methods and published results in the literature for others to learn from. For example, a recent Australian textbook, Operations Management, published in 2008 by Cambridge University Press, features a detailed case study of Toyota’s environmental management processes in its supplier development network.
Toyota is rapidly moving forward on the triple-bottom-line approach, and spends a lot of effort and money on conservation, the environment, community engagement and social outcomes. It has developed advanced methods in these areas, which it deploys in Australia and publishes for others to adapt and use. Other companies and industries are learning about Toyota’s best practices in Australia and are adapting these practices into their own operations.
Bosch
The Bosch Group, headquartered in Germany, is a global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of €46.3 billion (approximately $75.9 billion) in 2007–08. The Bosch Group has more than 300 subsidiaries and regional companies in roughly 50 countries.
Bosch employs over 2,300 associates in Australia and New Zealand, with activities spanning the three business sectors listed below. The regional headquarters, which has had manufacturing operations in Australia since 1954, is located in Clayton, Victoria. This site has been implementing the global company initiative, the Bosch production system, similar to the Toyota production system, since 2004. For Bosch worldwide, the production system has led to the development of other systems including an engineering system, a sales system, and an HR system. These systems have also been deployed in Australia and rolled across from automotive into other industries that Bosch serves, thus acting as a form of internal spillover.
Business sectors of Bosch Australia
- Automotive technology – Bosch performs design, development, application and manufacturing of automotive components and systems for domestic and export markets. Bosch also distributes products for the automotive aftermarket.
- Consumer goods and building technology – Bosch distributes products from a portfolio consisting of power tools, household appliances, gas hot water systems and security systems.
- Industrial technology – Bosch Rexroth, part of the Bosch Group, provides design engineers with motion control products, machine automation and applications engineering.
Spillovers
Innovation Insights program
Bosch is an active partner in the Innovation Insights program, an initiative of the Victorian Department of Innovation, Industry and Regional Development. This program gives businesses the opportunity to visit Victoria’s leading manufacturers and learn about world best practice. Robert Bosch Australia has been implementing the Bosch Production System (‘lean manufacturing’) for a number of years now. As part of the global Bosch network, it is able to source lean manufacturing best practices from other Bosch plants around the world and implement them in Australia. In April 2008 Robert Bosch Australia hosted its Innovation Insights open day to demonstrate to and exchange lean manufacturing ideas with visitors from other enterprises. Visitors could learn about lean tools such as 5s, visual systems, milk runs, supermarkets, customer tact and effective problem solving. Thirty-nine attendees visited Bosch from different business sectors including automotive, pharmaceutical, health and human services, finance, aerospace, food, beverage and general manufacturing.
The automotive industry was the pioneer of ‘lean manufacturing’, with a philosophy that aims to continuously improve a company’s efficiency and competitiveness. Programs such as Innovation Insights, allow other industries to benefit from the spillover of knowledge and experience in best practice and optimal processing gained in the automotive industry.
Internal Robert Bosch Australia spillover
Bosch’s experience in the automotive sector, in particular lean techniques, is spilling over into other parts of its distribution business (such as consumer goods), with logistics efficiencies, planning and warehousing techniques.
Employment and skills
The shortage of skills in the Australian employment market has led to an outflow of Bosch Automotive Technology personnel with experience in lean techniques, industrial engineering and process engineering into sectors including finance, aerospace, mining and other general manufacturing industries. For example, Bosch cites instances of its engineers moving into finance, mining and aerospace companies, as well as starting independent consulting firms, specifically to apply their lean production knowledge gained from within Bosch. These other sectors are benefiting from best practice knowledge learnt in the automotive sector.
Bosch has established a Bosch Learning Centre in Australia, in which it conducts a large amount of training. A certificate IV program has been partly created in partnership with Kangan Batman TAFE, which brings staff on-site to co-develop knowledge, the curriculum and materials. The exchange of knowledge between Bosch Australia and the TAFE is a clear example of knowledge spillover, forming part of programs rolled out to other industries.
Supplier development programs
Bosch helps its local suppliers with logistics effectiveness support, and also assesses its suppliers on total cost of supply and on quality. This assists suppliers (for example, Tier 3 firms) to develop, and these skills can be used in sectors outside the automotive industry. Bosch uses its own expert logistics and supply chain expertise, and uses lean management practices to assist its suppliers to improve their lean capabilities.
Other spillovers
The special-purpose machine building division builds equipment for automotive and other industry technology manufacture. The division sources materials and services outside of the automotive sector – for example, electrical, mechanical, software design, and manufacturing – to construct new machinery and technological solutions for the company.
Other (smaller) manufacturing industries sourcing from automotive suppliers such as Bosch leverage from existing and developed attributes derived in the automotive industry including quality standards, just-in-time delivery, and competitive global pricing.
Broens
Broens is an Australian privately owned company, established in the late 1970s, offering advanced design, precision manufacturing and engineering solutions, and serving the automotive and a number of other sectors. Its range of products includes the production of tooling, components and special purpose equipment. As part of that, Broens has developed its own significant IP in power steering systems.
Incorporating the latest technology, Broens’ core capabilities include turn-key project management, innovative design, 3D modelling software, mechatronics, automation, and advanced manufacturing. The company prides itself on its high standards of quality control and its strong investment in the development of its 185 staff. These are essential ingredients to be competitive as a supplier to the automotive sector. From those roots, Broens branched into other sectors on the back of these advanced capabilities.
Broens’ manufacturing shopfloor in Sydney is spread over some 12,000 square metres. It conducts tooling design and manufacture, pressed metal operations, stamping, machining and assembly including mechanical, electrical, pneumatic and hydraulic systems. According to the Managing Director, Mr Carlos Broens, “We build special purpose equipment for Tier 1 and 2 suppliers. We design and build our own machines for the power steering industry and we also produce components”.
Spillovers
The engineering base at Broens came from its general precision and automotive industry participation and then spilled over into its work in the aerospace, marine, mining and Defence industries. Mr Broens asserts that without his company’s experience in the automotive industry, their engineering capabilities would be limited. Those spillovers were part of a deliberate diversification strategy, as the automotive sector has become very price sensitive and ‘China-dominated’ due to their cheap cost of labour. As a result, profit margins in the automotive sector were reduced, leading Broens to adopt a strategy of diversification into other sectors starting with aerospace and then developing into the marine, mining and defence sectors.
The quality system, which was developed and established by Broens as an automotive manufacturer, was a significant spillover and a cornerstone for Broens’ success in other sectors. The automotive sector has the most rigorous quality requirements and process standards, and this experience was invaluable when working in other industries.
In the aerospace industry, the lessons learned and skills developed at Broens through its involvement in the automotive sector have clearly been transformed for the new requirements, and are used for carbon fibre products and assembly fixtures. With computer numerically controlled machining capability of up to 18m x 6m, and an international support network, Broens has moved significantly forward in aerospace, based on its automotive beginnings.
In the marine sector, Broens focuses on the significant yachting market, where it produces keels and bulbs. Using specialist materials, Broens delivers differentiated design and products, up to 18m in length and 30 tonnes in weight; and based on its automotive experience, it produces these products to tolerances of +/- 0.1mm. Broens also offers fully machined forged steels and stainless steel structures to its customers.
Broens has benefited from taking its capabilities into the mining sector by producing exploration and drilling devices. Broens is undertaking mass production of drilling components in this industry. Broens is using the manufacturing excellence and design capability derived from its work in the automotive industry for the challenges of this intense and specialised field.
Defence sector clients have also benefited from Broens’ automotive-developed expertise. Based on its automotive knowledge, Broens has sold engineering services in the defence sector, and designed and built special-purpose equipment and vehicle systems. It has also produced components for weapon systems, and added to its portfolio vehicle-based systems such as ground support equipment and aircraft loaders.
Mr Carlos Broens indicated that the spectrum of spillovers that were adapted from automotive to other sectors is wide, and includes other expertise in areas such as software, hydraulics and electronics.
On the skills front, Broens can point to some interesting human capability spillovers. As the shortage of skills presented a barrier to further growth and diversification, the company engaged in ‘accelerated training’ of its staff. Some 28 percent of Broens’ workforce are apprentices, representing a very large proportion of total staff. Broens established a partnership with TAFE NSW for that purpose, and these skills-building efforts spill into other industries through staff turnover. TAFE courses are delivered on site using a dedicated training area and a classroom facility. TAFE teachers on Broens’ site benefit from having access to the latest equipment, technology and cutting-edge methods. The firm hosts apprentices from other companies on its site, who are trained alongside Broens’ staff and apprentices. These companies include Qantas, Goyen Controls and Nepean Engineering. This is a clear and valuable skill and knowledge spillover.
EDAG Australia Pty Ltd
EDAG Australia Pty Ltd is a subsidiary of EDAG GmbH & Co. KGaA. The German parent, with 5,000 employees in 30 locations globally, is the largest independent engineering services company in the automotive sector. The group has annual sales of €700 million ($1.1 billion), comprising 80 percent from the automotive sector and 20 percent from the aerospace sector. Most of the aerospace work is for a European aircraft manufacturer. The global parent is a full-service supplier to the automotive industry, performing both product development for cars, and developing production equipment for manufacturing cars and trucks. Recent full-car projects include a midsize upper class vehicle for a German manufacturer and a station wagon variant for a French manufacturer. Similarly, the company undertakes product development for the aerospace industry. For some projects, a significant proportion of the work involves coordinating a number of contractors and managing the overall project, rather than doing a lot of the engineering in house.
The company entered the Australian market in 1999. Annual turnover is $20 million, which is about 2 percent of that of the global group. The local company does product development work in the automotive sector, and diversified into aerospace and defence work in 2006. Aerospace and defence work is now about 10 to 20 percent of turnover. The company expects this to grow to 50 percent of its work in two years due to a combination of declining automotive sector work, and increasing work in the other sectors. If the automotive sector work drops below 50 percent, it may not be viable to continue the Australian operations.
Work
EDAG works on all parts of the car except the chassis and drive train (for example, body panels, front bumpers, wheels, cockpits, etc.). The basic process involves an industrial designer giving EDAG a picture of what is wanted, and EDAG engineering it to make it ready to manufacture. For a bumper, for example, EDAG will start with a concept, and then engineer it so that it accommodates all the lights, has adequate airflow for the radiator, and provides adequate impact protection.
The company’s second area of work is in the modernisation of military hardware. Currently this work is exclusively for the Australian army, though EDAG hopes to move into naval and air force work in the future, as it builds competence in working with the military. The army has many vehicles that are up to 40 years old that need to be fitted with new equipment. Because very few military vehicles are identical, the typical production run for one of these retrofit items is 20–40 units. This is about the same size as a typical production run for a prototype. Consequently, the company is well positioned to do this sort of work. Furthermore, for larger production runs (more than 100 units) it is relatively easy for EDAG to outsource the final production to another firm with a higher level of automation.
As noted, EDAG hopes to move into naval work, an industry that has retrofit work and also work engineering the installation of equipment onto new ships. The interface between that equipment and the ship also has to be engineered. EDAG sees an opportunity in naval work, but the local purchaser (the Defence Materiel Organisation) is reluctant to require the overseas prime supplier to use local capabilities. This is a major barrier to spillovers into this sector. Similar work is presumably available for the air force, though the existing suppliers in that sector are well set up to meet this need.
EDAG does two types of work in the aerospace sector. First, it does one-off design and engineering for VIP planes. For instance, VIP planes may have several fittings such as beds and LCD screens. The connections between those fittings and the airframes will need to be engineered to meet safety requirements, vibration needs, and so forth. Second, EDAG recently bought a business in Brisbane to do turnkey refurbishment of the interior systems of aeroplanes. The idea is to provide a one-stop shop that can support several of the local airlines, and enable them to avoid having their own interior workshop. When a plane comes in for major mechanical maintenance, EDAG will pull out the entire interior at the same time, repaint it, and repair or replace all the equipment before putting it all back looking newer and fresher. Replacements and repairs of interior components often require specialist engineering and fabrication. The potential clients include small local airlines (such as Rex and SkyWest) as well as individual owners.
Knowledge spillovers
There are two ways in which knowledge spills over from automotive work to other work. The first is that there are some types of work that EDAG does in other sectors that is premised on its work in the automotive sector. That is, it could not do the work if it did not have the experience in the automotive sector. This is the case for all their work in its aerospace sector. Because this is a highly regulated and mature industry, EDAG’s entry does not involve the introduction of new capabilities to that sector (unlike the military refurbishment example).
Second, EDAG was able to enter the military retrofit market because it has well-developed project management techniques that originate from work in the automotive sector. Because the automotive sector is so competitive, it has methodologies for designing, prototyping and refining products and for managing the project so as to ensure it meets the launch window, usually under cost. These are attributes that are attractive to defence procurement officers, since defence contractors have not previously had a strong time and cost focus. When persuading the military to adopt new project planning techniques, it makes a huge difference to be able to point to a local car manufacturer doing these things. EDAG is getting increasing amounts of defence work, which suggests that what it has to offer is valued.
Secondary knowledge spillovers and barriers to knowledge spillovers
There have been knowledge spillovers to EDAG’s suppliers in the sense that the company has moved the suppliers into the defence and aerospace markets. EDAG is not aware of its work in the automotive sector leading its suppliers to develop new skills and capabilities that are used beyond the sector. However, that does not mean it is not occurring.
The main barrier to the spillovers has been learning how to deal with the new industry sectors. In the aerospace sector, especially its refurbishment work, EDAG has needed to be more meticulous with its documentation and teach its engineers and tradespeople this discipline. EDAG has found entry into the defence sector difficult. In the early stages of its work in the sector, EDAG was in a joint venture with a company with extensive military experience. The difference in the mindsets of the engineers in the two industries was profound, and proved almost impossible to work around. Subsequently, EDAG abandoned the partnership. Similarly, procurement in the two industries is dramatically different. In the automotive sector, a $7 million contract will typically have a 20-page specification, and many of the other details will be transferred in computer-aided design files. In defence, a $150,000 contract may run to 150 pages. EDAG’s engineers and tradespeople find it challenging to carefully read a 150-page contract in order to extract what is actually required of them. It has taken EDAG considerable time and effort to learn how to work with the military.
Marand
Marand began its metal cutting and tool making in the automotive industry, working initially for Holden some 40 years ago. Director and owner Tony Ellul notes that “[t]he knowledge and expertise from car engine manufacturing has directly led and allowed us to compete and prosper in other industries recently, such as aerospace and rail”.
Marand has developed and retains its ‘precision capability’, and that is part of what spills over into other industries and spurs growth. Marand develops proprietary knowledge, first and foremost in automotive, and then transfers this into other industries and activity streams. It has now matured to the point where spillovers are also flowing back into its automotive industry work from its newer businesses.
Spillovers
Rail industry spillover
Rail was the first example of a ‘new’ industry Marand entered based on its expertise developed in the automotive industry. Maintenance support of rolling stock is a substantial task, requiring large pieces of complex equipment. Marand created a subsidiary, Atlas Rail, which designs, manufactures and installs commissions such as maintenance systems. These systems of equipment used to be imported, leading to enormous economic value derived from import replacement. Marand has clients all over Australia, including Queensland Rail, BHP Billiton, Rio Tinto and Fortescue, which are all operators of rail systems.
Tony Ellul notes, “Our ability to create the rail businesses came directly from our knowledge gained in automotive over the years”. Rail customers are now wanting not just the hardware, but ‘full turn-key solutions’, and Marand is now using its knowledge gained from the auto sector to implement lean operations in maintenance for mining clients, which is another clear form of knowledge spillover. Atlas Rail has created jobs, value-added and localised what was previously imported expertise and equipment.
Marand has also sold these equipment and maintenance systems into passenger rail networks, for example in New South Wales. This business has also developed further by winning orders from light rail, and trams operator customers.
Aerospace spillover
Diversification was a deliberate business strategy for Marand, because the automotive industry in Australia is ‘lumpy’ for precision toolmaking companies. Marand took its capability to other industries such as aerospace, and in the past five years, Marand has become a Tier 1 supplier to Boeing in Australia. Tony Ellul has taken senior Boeing executives to visit Ford in Australia to clearly demonstrate first hand how smoothly work can flow, using equipment built by Marand. Marand now has contracts with the Joint Strike Fighter for maintenance equipment tools and systems. There is a multimillion system being used on the Joint Strike Fighter prototype. Marand is also now a Tier 1 supplier to Lockheed in the United States. Discussions are under way to lock in a long-term contract (until 2036). This would mean establishing facilities in the United States and Europe and becoming a global supplier, based on the expertise generated in the automotive sector that exists in its Moorabbin facility. Due to its success with the Joint Strike Fighter program, plans and discussions are under way for Marand to participate in two other programs in the aerospace sector including work:
- with and for Boeing, with assistance from the Office of Australian Industry Capability, which involves Marand exploring new developments; and
- with EADS (Airbus and Eurocopter), which is developing a similar program of working with a global corporate procurement team to build opportunity.
According to Tony Ellul, “[a]ll this was based on automotive derived capability”. Ten years ago Marand was an 85 percent automotive sector supplier. This reduced to 45 percent in 2008, due to spillovers and growth in other industries.
People and training
Marand has an apprentice program, and knowledge spillover occurs when some of these apprentices eventually leave and set up businesses elsewhere. Holmesglen TAFE teachers have been stationed at Marand to learn and develop courses.
Marand also has agencies it operates for imported equipment, in which knowledge gained from automotive work is applied to other industries, including food, plastics, construction, building materials, timber, and robotics applications elsewhere, all based on the automotive core. As an agent of foreign manufacturers, Marand has used its experience with that equipment gained from the automotive sector, to then find applications and sales and service contracts in those other industries. In other words, just as Marand spills over its application of proprietary knowledge on the products that it designs and produces in house and through its supply network, so too does it work this way in (spillovers from) third-party equipment made overseas.
Marand points out that it is because of the small automotive industry in Australia that firms such as Marand must diversify to survive and prosper. A large automotive industry such as Japan’s allows firms to grow and be robust just by supplying automotive customers, but this is not the case for Australia. Marand frequently uses subcontractors, and it claims that the skills and knowledge that it passes on to its many subcontractors also ‘spillover’ into other sectors.
A recent spillover at Marand is project management and program management knowledge, which was first gained in the automotive sector. Marand can and does now work in other industries using this expertise. This skill allows it to move from Tier 1 status in the automotive sector to become Tier 1 in the Joint Strike Fighter program, and other similar projects. It also gives Marand the program management capability to build Tier 2 networks in aerospace as it had learned to do in the automotive sector.
Benefits from spillovers
These spillovers have been an integral part of a story of growth and profit for Marand. In the past 10 years the company has grown from 75 people and $8.5 million turnover with no exports and 85 percent automotive industry work, to be much larger and stronger. It first became a Tier 1 supplier to Ford. As a system integrator, Marand produced total turn-key design and integration for Ford, Barra, Orion and Territory models in recent years. By 2007 Marand had 195 employees, with $50 million turnover of which 45 percent is automotive related. Marand’s exports are 25 percent of its business and growing. It is also a profitable business.
This strong performance has come from a change of strategy in the past decade, from an internal focus to a wider network of Tier 2 and 3 supply chain partners supplying various Marand customers. This is another form of spillover, to create, build and strengthen other companies up the supply chain, through auto and other work. Marand helps these partners in win-win relationships, through knowledge and skills gained by the company. About 100 people in other companies are working directly on Marand contracts.
In summary, spillovers at Marand have been a key source of growth, such that 70 percent of its business services and products come from new offerings that it did not have when it was a pure automotive industry supplier a decade ago. This has been based on core capabilities of flexibility and innovation.
OzPress
OzPress commenced operation as K&K Fasteners in 1970 in a converted parachute-drying hut at the Ballarat airport. During the early 1970s the business expanded and spread into an adjoining aircraft hangar, which housed the industrial metal presses. The demands of international competitiveness saw the business relocate in 1989 to the current facility at the Wendouree Industrial Estate. Through the mid-2000s, the company was in two lines of business – pressings and wiring looms for trucks. The business grew, but OzPress started to lose the wiring loom work (presumably to overseas competitors). After a change in the ownership structure in 2005, it started to trade as OzPress Pty Ltd and moved exclusively to pressing, welding and small assemblies. The company currently employs 29 people, of whom 23 work in production.
Clients
The company has four major clients and a number of minor ones. Fifty-six percent of its work is directly for Toyota (that is, as a Tier 1 supplier). It has been with Toyota ever since Toyota started producing in Australia.
Fifteen percent of OzPress’s work is for Dana Pty Ltd, and 9 percent is for Cooper Standard (Australia) Pty Ltd. Dana produces drivetrain subassemblies (that is, axles, differentials, suspension modules), and Cooper Standard manufactures vehicle components, particularly lubrication systems, noise control and vibration systems, and other body and chassis products. For these companies, OzPress provides pressings that are then incorporated into larger assemblies. Dana, Cooper Standard, and other sub-assembly manufacturers have pressing operations of their own. OzPress hopes to expand its business by taking this work over from them, so they can focus on assembly.
Fourteen percent of OzPress’s work is for Victa Lawncare Products, principally making parts for lawnmowers. Victa used to press its own parts in house, and then decided, in about 1999, to outsource the work. OzPress received contracts for a number of the small parts, while the larger parts went to other manufacturers, such as G&A.L. Harrington. As with the automotive work, most of OzPress’s work is on pressings and small welded assemblies (for example, a single nut welded on a pressed plate). Most of OzPress’s work is for high-end machines (such as ride-on mowers).
The remaining 6 percent of the work falls into two groups. A big part of it is parts and accessories, generally for the automotive industry. Typically this involves pressing a small number of units of a part that the company has pressed in the past – for a vehicle model that is not manufactured anymore. The remainder is small runs for some niche clients such as Hella (vehicle lights) and Stratco (footing plates for outdoor pergolas). The company is also looking to expand into other industries, particularly parts for minerals processing equipment.
Work process
A typical job will begin when OzPress is contracted by a client to manufacture a part. The client will provide OzPress with a drawing and a specification. OzPress will then approach a toolmaker (its current toolmaker is in China), who will make a tool that can be used to manufacture the part. That tool will be the property of the client, not OzPress. However, OzPress will be retained to use that tool to stamp out the designated part for as long as the client wants (generally for the life of the product).
The company generally wins contracts for one or two new parts each year. In a recent Ford model, the company was asked to produce four different parts for supply to Cooper Standard. The company produces over 30 parts for the current Toyota Camry and Aurion.
Knowledge spillovers
One of the main knowledge spillovers is from the automotive work to the work for Victa. In the narrow sense, all the work for Victa is predicated on automotive work, in that they use the same basic technology for both industries, and were in the automotive sector first. Without the automotive work, the company would not be viable.
More broadly, the company’s relationship with Toyota has meant that its quality and efficiency are constantly improving. It applies the same efficiency and quality improvement techniques to its Victa work, and in so doing, reduces cost and increases quality there too. OzPress uses the Toyota procedures for the Victa work for two reasons. First, it means it has lower cost and higher quality. Second, it means OzPress has consistency in operations and management throughout the company.
One area where OzPress has improved dramatically is in the commissioning of new parts. In the past, OzPress would be sent a design from the toolmaker, in order to make some trial parts. If the parts were out of specification, OzPress would tinker with the tool until they were within specification, and then it would accept that tool and begin production. Such a tool, however, would be ‘buggy’. That is, it would have defects which meant that it generated difficulties in manufacturing or the occasional out-of-specification part.
In contrast, in the Toyota system the project is managed more carefully and systematically, from concept design, to tooling, to the procedure for running the new tool. Every tool goes through three testing (and modification) phases to make sure it is right, including running it at the full production rate for a period. Consequently, when the part goes into scale production, it can reliably produce to the specification for long periods of time. These skills gained from the Toyota production system have given OzPress the necessary capability to make high-quality tools from concept to production. These skills can be applied in other non-automotive sectors in which OzPress operates.
More generally, Toyota gives OzPress cost and quality targets and then teaches it tools and techniques to meet them. Those tools and techniques are spread throughout the business.
A third domain for knowledge spillovers is through their suppliers. The company’s main suppliers are Toyota Tsusho (steel and nuts), Excellent Plating and Alliance Electroplaters (painting and coating), Coldforge Products (rivets and bolts), and its toolmaker. With the exception of Alliance Electroplaters, Toyota does not interact with the suppliers. Rather, it simply expects OzPress to ensure that its standards are met. The effect, however, is that OzPress teaches its suppliers about the Toyota production system. In the case of Alliance, Toyota is very concerned about environmental emissions from electroplaters, and so it has an ongoing accreditation program, even though it is a second-tier supplier.
Another domain for knowledge spillovers is through plant visits from other companies. They have one or two a year. For example, in 2008 a group of 17 people from the Tasmanian Food Association came through, brought by the Tasmanian Government and the Victorian Innovation Insights program. Visitors included representations from a potato chip manufacturer and an abattoir. OzPress was able to demonstrate the skills that Toyota has taught so the visitors could get ideas for their own plants. In 2007, it had a group through as part of manufacturing week.
The company has joined a benchmarking group that principally involves mining suppliers. The group aims to travels overseas to look at other companies and facilitate knowledge transfer between participants on those trips.
The University of Melbourne Department of Mechanical Engineering
The principal interviewee for this case study was Dr Michael Brear, who is a senior lecturer in the Department of Mechanical Engineering, where he is involved in teaching, researching, and consulting in the areas of thermodynamics and fluid mechanics. The department undertakes a range of consultancy work for the automotive and other manufacturing industries. Another group in the department also does research within the automotive sector, focusing on the dynamics of mechanical systems. In particular, they have done a lot of work on automotive braking. More generally, the department has depth in the traditional areas of mechanical engineering including dynamics, fluid mechanics and design. It does not have much depth in production engineering, industrial engineering and supply chain management.
Spillovers from the Department of Mechanical Engineering occur on three levels. At the first, the department teaches students fundamental analytic capabilities that are independent of the domain of study. For example, undergraduate students learn how to analyse problems systematically. Postgraduate students learn how to design, carry out, and write up experiments. At the second level, there are spillovers within the specific domain of study. That is, the basic engineering principles of thermodynamics and fluid mechanics are fundamentally built from the laws of physics. Those principles find use outside the automotive sector. At the third level, there are particular technical artefacts and techniques produced for the auto sector that have application in other domains.
Level 1 spillovers – spillovers of generic engineering skills
These spillovers arise because the automotive industry provides a useful context for studying thermodynamics and fluid mechanics. The theory is generic to mechanical engineering, and so is no more specific to the automotive sector than to any other sector that might inform the work of the department. However, the fact that there is a local automotive sector means that the faculty are able to make the theory meaningful for students in many ways – particularly by bringing in examples from their research and consulting, and by holding up the carrot of possible employment. Further, the local original equipment manufacturers take on undergraduate students for so-called ‘co-op’ years in which students take a year out from their studies and work full time within the company with equivalent responsibilities as graduates. This program has proven very successful educationally for the students and universities. The important things students learn are generic skills. They take them with them wherever they get work. For example, many students go to work in banking and financial services or management consulting in addition to traditional engineering disciplines.
Level 2 spillovers – spillovers of thermodynamics and fluid mechanics
Because of the strong research and consulting links to the automotive sector, the sector informs both undergraduate and graduate training in thermodynamics and fluid dynamics (in the case of the interviewee’s research group) and dynamics of machines (in the case of the other research group). The faculty and students then develop expertise in thermodynamics and fluid mechanics (or dynamics of machines) and can apply them to any engineering problem that is relevant.
For example, the group that does research on automotive braking has recently been consulting to and researching with precision machine tool manufacturers. The facilities and capabilities developed by the group while undertaking automotive research and consulting has been enabling its research and consulting to these other industries.
Similarly, the basic principles of fluid mechanics and thermodynamics are of fundamental importance to all aspects of combustion. As such, students of thermodynamics and fluid mechanics can apply what they learn to power generation technologies such as gas turbines, boilers, wind turbines and solar collectors. Similarly, they can use this learning in all aspects of transportation including internal combustion engine design (petrol, diesel, hydrogen, natural gas), jet engine design and hybrid power systems. So, for example, recent consulting clients of the department have included a manufacturer of small jet engines, a truck manufacturer, and chemical engineers who wanted to make gasoline from methane, and wanted to generate electricity from the process.
These spillovers also take a much more concrete form, as spillovers of specific technologies within the research laboratory. In particular, the software or hardware tools might be developed or purchased for automotive work, and then used in research for other areas of applied thermodynamics and fluid mechanics such as gas turbines.
Level 3 spillovers – specific artefacts
These spillovers involve the creation of specific artefacts within the automotive sector, and then their application to other sectors. They fall into two subcategories. The first group involves domains in which the basic engineering disciplines apply, but in which the automotive sector is ahead of other sectors. For example, automotive engine designers, who are trained by the university, can apply their extensive experience of making products cheaply and reliably into sectors such as aerospace, where traditionally the engineering is more focused on device performance rather than device performance for a given cost. Just as road vehicles are becoming more technologically advanced, so too are aircraft being forced to become cheaper and lighter because of competition, and the spillover between these industries is often two-way. In as far as another sector finds there is need for these capabilities, then knowledge can be expected to spill over from the automotive sector to the other sector.
The second group involves the transfer of specific artefacts from the automotive sector to other sectors. For example, because of the competitive pressure, and the amount of engineering effort that goes into their design, automotive engines are very well engineered and very efficient. Certain Australian-built engines, while too heavy to enable lower fuel consumption for passenger vehicles (because they have cast iron blocks) are nonetheless very efficient, and therefore have many potential applications as a stationary power source. As such, they potentially have enormous use as stationary engines outside of vehicles. An automotive engine can be reconfigured to produce about 30 kilowatts of power very efficiently; more efficiently than, say, gas turbines. This particular spillover has not occurred extensively in the past because vehicle manufacturers generally build their engines only for use in cars, and minimisation of greenhouse gas emissions is only now becoming a strong business incentive.
There are a number of applications in which these engines are either used or could be used. For example, instead of running its air-conditioners electrically, a hospital might use an automotive engine (running natural gas or LPG as the fuel) to run the compressors in its air-conditioning system. It could then capture the heat from the engine exhaust, and use that to boil water and so raise steam for heating or its laundry. This approach to air-conditioning generates much lower levels of greenhouse gases than using centralised power from coal-fired power stations, and more generally is referred to as ‘cogeneration’. Indeed, cogeneration is already being used extensively in Europe and the United States to achieve large reductions in carbon emissions from such applications.
The potential spillover is enormous. Five percent of the electricity used in the industrial world is used to compress air. Ten to 20 percent of Australia’s greenhouse gas emissions come from heating, ventilation and air-conditioning systems.